Hey bestie, it’s bestie. Want to start a TikTok channel?
That’s right – Barbie and her BFF Brooklyn are finally on TikTok (an account launched with a little help from Mattel and the ATTN: TikTok Studio).
Through a creative application of stop motion, green screen, puppetry, vfx, and sheer willpower, our team was lucky enough to spend the better part of a year bringing these two trendsetters to life (with a cameo from Ken - and Lizzo!).
Um, you’re not following Barbie on TikTok already? Kinda rude smh but no worries! 💕✨
Client: ATTN: x Mattel
Role: ACD / Writer
Recognitions
2022 - Webby Awards (Nominee)
Spotlighting Amazon’s impact on small towns and small businesses, we hit the bricks to meet one-of-a-kind employees and Amazon sellers from Ogden to Apopka and Fall River to “Dogtown.”
Client: ATTN: x Amazon
Role: Creative Director
The Team —
* Clare Stein, Executive Creative Director
* David Canavan, Creative Lead, Copy
* Andrew Barrett, Creative Lead, Art
* Robert Love III, Executive Producer
* Jess Fee, Director
* Ava Benjamin Shorr, Director of Photography
* And so, so many more <3
Where every test is engineered to discover what makes a Kia, a Kia.
Client: Kia Motors
Role: Writer
American Girl Doll is bringing their full cast of adventurous, aspirational, stylishly dressed characters to TikTok – and everyone’s invited.
Shoot some hoops with Julie, go camping with Molly, launch a rocket with Maryellen, meet 2022's Girl of the Year – Corinne Tan, and learn how to make Irish Soda Bread, Josefina's Hot Chocolate, Tangyuan for Lunar New Year, and so much more.
Curious to see what the “girls who girl” have been up to? Follow @AmericanGirl on TikTok!
Client: ATTN: x Mattel
Role: Director / Creative Director / Writer
It’s a travel show. It’s a reality show. It’s a high adrenaline winner-take-all competition. This is the Carpe Challenge, presented by Hollister.
Client: AwesomenessTV x Hollister
Role: Writer / ACD
Google and ATTN: joined forces to launch @GooglePixel on TikTok — inspiring, evangelizing, and connecting with #TeamPixel users all over the world.
Client: Google
Role: Creative Director / Writer
Featuring one-of-a-kind family businesses like Lucy’s and dogged Amazon sellers like Pawstruck, we spotlighted small businesses across the country who struck it big after launching on Amazon.
And because nobody knows the struggle of starting a small business better than the products, we created a social campaign that let a personified plant, pepper, lemon, and dog treat do the talking.
Client: Amazon
Role: Director / Creative Director / Writer
Meet Amazon employees climbing the corporate ladder like Dana, Frank, Christine, Adam, and Samantha — who were a joy to shoot with, and kind enough to walk us through a day in their steel-toed shoes at warehouses in Dallas, Indianapolis, and the Inland Empire.
Client: Amazon
Role: Creative Director / Director / Writer
Rickey Thompson, Aaron Burriss, and Alyson Stoner meet up with 20-something activists to help them change their communities for the better. An AwesomenessTV original series, presented by Visible.
Client: AwesomenessTV x Verizon
Role: Writer / ACD
There's no reason to stay in when you've got a car with all-wheel drive.
Client: Kia Motors
Role: Writer
Inspiring America's stomachs with a boatload of burgers. The campaign consisted of:
Super Bowl Commercial
“Double Jack the Beautiful” Radio Spot
Revolutionize Thyself Mini Site
Ice Breaker Mobile Game
Super Bowl Twitter Takeover
Mentioned in: Ads of the World, Fast Company, Ad Week, Huffington Post, MSN, Sports Illustrated
Client: Jack in the Box
Role: Copywriter
Taking over a store in Santa Monica, we created social-first content and high-performing TikTok videos to connect with Gen Z users who were born after “Can you hear me now?” was even a thing.
Client: ATTN: x Verizon
Role: Creative Director
This 12-part digital series (sponsored by Hollister) features top performing AwesomenessTV influencers as they carpe the crap out of every moment. No Plan. No Script. Just one rule: Live the most epic day possible using only what’s inside the week’s Carpe Crate.
Client: AwesomenessTV x Hollister
Role: Writer / ACD
Teaming up with director Shawn Adeli and DP Kenzo Le for the most festive shoot of the year, we rang in the holiday season with a singing Stellabration that played across digital, radio, and broadcast.
After all, what goes better with holiday movies on the Hallmark Channel than a musical commercial break and a glass of red?
Client: Stella Rosa
Role: Creative Director / EP
Recognitions
2023 - Telly Awards (Silver)
To promote the release of Insidious: The Last Key, we created an original horror short (and behind the scenes content) starring popular influencers. See if you can spot Rachel Ballinger under 3 metric tons of costume makeup.
"Closet" - see original post
"Behind The Scenes: Monster Transformation" - see original post
Client: AwesomenessTV x Insidious: The Last Key
Role: Writer / ACD
Platy and Jackie are spending the school year undercover -- infiltrating after-school activities and taking them from 0 to 100 in a spontaneous challenge series that’s wilder, wackier, and more extreme than you’ve ever imagined.
Nickelodeon’s first ever branded series, presented by Lunchables.
Client: Nickelodeon x Lunchables
Role: ACD
The friendship ending, relationship ruining, most heated/beloved card game on the planet – the one and only UNO – is launching its very own TikTok channel.
Client: ATTN: x Mattel
Role: ACD
Rebecca Black travels to Roswell, New Mexico to fall in love with an alien in this one-episode dating show that puts the “extra” in extraterrestrial.
Role: ACD / Pitch
Pairing digital design and diverse voices, we created stylistic content that celebrated multicultural artists, connected with Adobe’s audience of creators, and highlighted issues facing underserved communities.
Client: ATTN: x Adobe
Role: Creative Director & Director
The Team —
* Freddy Gonzalez, Art Director
* Apoorva Prabhakar, Copywriter
* Bothaina Saleh, Account Lead
Luke Korns, Simmi Singh, and Chloe Lukasiak travel to “mystery cities” all across America — where they have 24-hours to see the sights and complete a list of challenges inspired by their Invisalign aligners.
Role: Writer / ACD
Ever wonder how an electric car gets its charge, or what phrases like “all-wheel drive”actually mean? Check out these fun, stylish, easy-to-digest digital videos for the 2022 Toyota lineup and beyond – along with a cobranded campaign for PBS.
Client: Stage3 x Toyota
Role: ACD / Writer
Post-pregnancy Awestruck moms take their Stayfree pads to the proving grounds to see if they can survive camping trips, girls’ nights, home workouts, and birthday parties without springing a leak.
Client: Stayfree
Role: Writer / ACD
In this short film series, popular influencers open up about the causes, passions, and movements that inspire them—tackling topics like anxiety, body positivity, anti-bullying, artistic expression, and animal rescue.
Client: AwesomenessTV x Invisalign
Role: Writer / ACD
This 4-part sketch series stars Deva Dalporto as a mom who’s just trying to get her (lovingly dysfunctional) family though summer in one piece.
Client: Banana Boat
Role: Writer / ACD
These videos were a war between strategy, product, and creative—but they manage to stand out against a market saturated in low-quality demos. The Forte campaign, especially.
The 2017 Forte: As Told By Your Best Friend
We used a fun, chill, best bro alter-ego to hit a very specific demographic, and make a long list of complex features and specs a lot more digestible.
The 2017 Sportage: Designed for Discovery
A couple that shares a car banters over their favorite features, demonstrating the model’s versatility and sense of adventure—along with a range of safety and driver-assist tech.
Client: Kia Motors
Role: Writer
This viral digital series for Acuvue contact lenses worked in two parts. First, we created an Acuvue branded “Vision Booth” at Playlist Live where fans could share how they want to change up their lives. And for a couple lucky teens, we made it happen—teaming them up with their favorite big-name influencers and a professional teacher to make their #changeitup dreams come true.
In episode 1 (3+ million views), the Merrell Twins and Tabare, a magician just getting his start, get a lesson from pro-magician Daniel Fernandez and stage their very own magic show.
In episode 2 (5+ million views), Alisha Marie and Marat—a young dancer who wants to learn all kinds of complex moves from different cultures—run through a dance routine with celeb talent Alyson Stoner, leading into a spontaneous dance battle.
Client: Acuvue Contact Lenses
Role: Writer / ACD
A collaboration between the AIDS Healthcare Foundation, Impulse Group, Brad Hammer Productions, and six incredibly talented men in dresses to promote PrEP, prevention, and safe sex. Rated R, henny.
Client: AIDS Healthcare Foundation
Role: Writer
Harley riders across the world came together for two days of all-out riding. Together, they stacked up over 10 million miles. Not bad.
Client: Harley-Davidson
Role: Writer
The MDA Black-N-Blue Ball helps send kids with muscular dystrophy to summer camp. To lend a hand, we launched a pro-bono digital campaign—featuring an interactive story that goes back and forth between a Harley rider and a young girl with MD. Getchur tissues ready.
Client: The Muscular Dystrophy Association
Role: Writer
HOG magazine has over 700,000 readers—making it the most-read motorcycle publication in the world. We published five issues each year, with expanded content on a members-only website that was designed in-house. My job? Develop original content, write articles, stories, and profiles, and edit user-submitted material.
Client: Harley-Davidson x HOG Magazine
Role: Writer
Harley-Davidson's Captain America: The Winter Soldier Contest teams up the First Avenger with the just-released Harley-Davidson Street 750—taking moviegoers on the ultimate ride. The promotion generated a strong 40% response rate.
Client: Marvel x Harley-Davidson
Role: Writer
This 3-D body built out of Harley parts was featured in a multi-part invitation that was mailed to attendees of the 2014 Black-B-Blue Ball—along with a postcard they could use to write a kid at MDA Summer Camp.
Client: The Muscular Dystrophy Association
Role: Writer
