Inspiring America's stomachs with a boatload of burgers. The campaign consisted of:

Super Bowl Commercial

“Double Jack the Beautiful” Radio Spot

Revolutionize Thyself Mini Site

Ice Breaker Mobile Game

Super Bowl Twitter Takeover

Mentioned in: Ads of the World, Fast Company, Ad Week, Huffington Post, MSN, Sports Illustrated

Client: Jack in the Box

Role: Copywriter