These videos were a war between strategy, product, and creative—but they manage to stand out against a market saturated in low-quality demos. The Forte campaign, especially.

The 2017 Forte: As Told By Your Best Friend

We used a fun, chill, best bro alter-ego to hit a very specific demographic, and make a long list of complex features and specs a lot more digestible.

The 2017 Sportage: Designed for Discovery

A couple that shares a car banters over their favorite features, demonstrating the model’s versatility and sense of adventure—along with a range of safety and driver-assist tech.

Client: Kia Motors

Role: Writer